Ask a marketing manager what they dread and “updating the website” is near the top. It shouldn’t be.
Easy has a definition
It means the person who knows the content is the person who changes it — directly, visually, today. No tickets, no agency, no waiting for a deploy window.
When the tool gets out of the way, the site stops drifting. You add the offer the day it launches, fix the typo the moment you spot it, and ship the new page before the meeting’s over.