Anatomy of a landing page that converts
A teardown of the parts that do the work — and the order they belong in.
First, earn the scroll
A landing page has one job: make the next step feel obvious. Everything above the fold should answer “what is this, and is it for me?” in a glance — then every section after it removes one more reason to leave.
One page, one decision. Everything else is in service of it.
The best landing pages aren’t the ones with the most sections — they’re the ones where every section earns its place.
This post is built in Greja’s page builder, as a collection item — proof that a high-profile article can be a full custom page when it needs to be, and a simple rich-text post when it doesn’t.