Your site is being read by AI now too
Search is splitting in two — ranking pages for humans, and answering questions for AI. Here's what actually helps with the second one.
ChatGPT, Perplexity and Google's AI Overviews increasingly answer a question directly instead of sending someone to your site to find it. A page can rank well on Google and still be invisible to an AI deciding what to say about you, because the two are reading your content differently — one is matching keywords, the other is trying to extract a clear answer.
What actually helps is unglamorous: real headings instead of styled text, a clear answer near the top of the page instead of three paragraphs of scene-setting, and structured data that tells a crawler what it's looking at. Every collection item Greja publishes — a blog post, a case study — ships with Article schema (headline, description, author, date) automatically, and pages carry their own metadata. You don't add it by hand; it's just there.
None of this replaces writing something worth reading. But a page that answers the question it's about, marked up so a machine can tell, is in a much better position when the search results page stops being a list of blue links.